NIGHT SPORTS

The emerging trend of night sports is a topic that I have been meaning to blog about for a while. Since spotting this on WGSN back in December, I have grown more and more in love with the amazing imagery created by collaborating brands "Atoms x Bounty Hunter x Adidas Originals". Board sports in general is something that has always grabbed my attention from an early age, I am constantly inspired by the lifestyle and aesthetic that goes hand-in-hand with them, and somehow they continuously manage to creep into any project I do.

"The blurring of lines between partying and workout has been the catalyst for new night sports and the rise of the high-viz nocturnal athlete [WGSN 2012].  

 

AFTER DARK SKATE The trend for glow-in-the-dark products was featured in WGSN's S/S 14 key technologies and innovations report, skaters and skate brands have tapped into this in a big way. I particularly love the Otro glow-in-the-dark skate park in Brussels, the three-way collaboration glow-in-the-dark capsule clothing range by Atmos x Bounty Hunter x Adidas Originals, and Light Bohrd's LED skateboard.

 

 

GLO BOARDERS Jacob Sutton's video of pro snowboarder William Hughes cutting through the Alp’s in an LED charged snowsuit is ethereal, godlike and beautiful! Nike's Chosen series and rail jams, which feature club style neon lighting, DJs, along with Light Bohrd's new LED helmet highlights the importance of LED as a wearable technology.

 

NIGHT SURF Originally established by surfers chasing 24/7 waves, night surfing is becoming more popular across the globe. Events and competitions such as Nike 6.0 Night Surf at Fistral Beach, Newquay is established as a major event within the surf calendar. In addition, surfers in Bondi, Australia, Tenerife and Spain have taken night surfing to another level, bringing a party atmosphere to the waves with rave style LED lighting on their wetsuits and boards- amazing [Source, WGSN 2012].