As well as taking
my own primary photographs and carrying out photo shoots, I am constantly
sourcing images from magazines, blogs and online photography websites as a
conceptual way of communicating my own brand identity. In order to start
planning how I want to visualise the 'brand aesthetics' section of the L.A.Sole
look-book, I must collect and expand upon artistic material that influences the
direction of my brand's characteristics. Creative visuals, photography, and
fashion editorials will be gathered to start implementing into the construction
of my brand look- book. I have created a ‘Brand Aesthetics’ board on Pinterest
as a way of cohesively displaying all my influencing material in one place.
You can view this
board by clicking here, take a look!
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