FRONT COVER DEVELOPMENT

Over the past few days I have started to mock up examples and variations of possible front covers for my brand book. I really want to communicate a strong graphic and visual focus that communicates a premium and professional vibe. As the front cover is the first page my client is going to see, it is imperative that the imagery, layout, font, and colour palette effectively represent the refined, sleek brand aesthetics that I am aiming for.

 

In these examples the use of bold graphics, strong colours and patterns convey a refined and artistic nature. The combination of geometric lines with the free-ness of the handwriting in my logo evokes a creative and conceptual look, further highlighting the true identity of the LSOLE brand aesthetic.

 

I like the idea of incorporating the female form as visual imagery within my front cover. Essentially these graphics emphasise the power and femininity of the typical LSOLE woman, and portray the types of attributes that the brand endorses, for example.. the free-spirited, strong, sexy woman. Merging and blurring multiple images together in a overlay collage effect creates a sense of mystery and allure which aims to draw the audience in and create interest from the first page.

 

Here I have started to introduce the use of further text as a title to state what the book is. By doing this it instantly gives the book a purpose and informs the audience about its possible content. Following on from this development, I will continue to play around and experiment with the size and positioning of the book's title as I do not want it to take away from my graphics and logo. I like the idea of combining in a title with the logo however, I still want the audiences primary attention to be on the imagery and logo as it indicates to them the type of brand LSOLE is.