WHAT WOULD TED SAY

 

 

 

These initial inspirations were the starting point for me when deciding on what S/S 2014 trend to develop for Ted Baker, as part of my Buying & Merchandising unit. I'll let the beautiful imagery speak for itself, but I'm sure you can guess what theme I ended up picking... very Ted! Sources, Wolfcub, Versace, Oracle fox, Favourite places & spaces Pinterest, John William Waterhouse "Apollo & Daphne 1908", Greece on Tumblr, Knight Cat.

 

Some simple shirt and tshirt flat designs, incorporating Grecian colour palettes, mythological ideologies, and heavenly prints. I like the idea of keeping the garment shapes minimal, refined and clean cut.  These six concept boards have been created and produced by myself, all work is Copyright to LASole.

A THING OF BEAUTY

Just a few of my favourite, recent images found on WGSN, Wolfcub & Sunshine in the fog Pinterest. Nature at it's finest!

NIGHT SPORTS

The emerging trend of night sports is a topic that I have been meaning to blog about for a while. Since spotting this on WGSN back in December, I have grown more and more in love with the amazing imagery created by collaborating brands "Atoms x Bounty Hunter x Adidas Originals". Board sports in general is something that has always grabbed my attention from an early age, I am constantly inspired by the lifestyle and aesthetic that goes hand-in-hand with them, and somehow they continuously manage to creep into any project I do.

"The blurring of lines between partying and workout has been the catalyst for new night sports and the rise of the high-viz nocturnal athlete [WGSN 2012].  

 

AFTER DARK SKATE The trend for glow-in-the-dark products was featured in WGSN's S/S 14 key technologies and innovations report, skaters and skate brands have tapped into this in a big way. I particularly love the Otro glow-in-the-dark skate park in Brussels, the three-way collaboration glow-in-the-dark capsule clothing range by Atmos x Bounty Hunter x Adidas Originals, and Light Bohrd's LED skateboard.

 

 

GLO BOARDERS Jacob Sutton's video of pro snowboarder William Hughes cutting through the Alp’s in an LED charged snowsuit is ethereal, godlike and beautiful! Nike's Chosen series and rail jams, which feature club style neon lighting, DJs, along with Light Bohrd's new LED helmet highlights the importance of LED as a wearable technology.

 

NIGHT SURF Originally established by surfers chasing 24/7 waves, night surfing is becoming more popular across the globe. Events and competitions such as Nike 6.0 Night Surf at Fistral Beach, Newquay is established as a major event within the surf calendar. In addition, surfers in Bondi, Australia, Tenerife and Spain have taken night surfing to another level, bringing a party atmosphere to the waves with rave style LED lighting on their wetsuits and boards- amazing [Source, WGSN 2012].

MIAMI MOTEL STYLED LOOK BOOK S/S 2013

Still images taken from the Documentary Film 'Riding Giants' (2004 Stacy Peralta). This film highlighted the detailed history and origins of the surf culture, on the road and off.

Behind the scenes initial light testing, isn't she pretty!

As part of the development process for 'Miami Motel', I created several pages for a retro themed travel brochure using the photographs of my styled model. This evoked nostalgic visions of a Miami summer, playing on vintage aesthetics, pastel shades and the all iconic American diner. Additionally, referring back to the concept inspiration from 'Riding Giants, 2004' this brochure is intended to paint the lives of surf cultures who would make their annual East Coast trip each year.

My final travel brochure pages before being scanned into the computer. I created each page in a collage effect using the traditional method of cut and paste for a more authentic finish. I am always trying to achieve a perfect finish in what ever work i produce... and boy did this take a long time! All worth it of course.

 

This is my final outcome, pages for 'Miami Motel' styled Look book (Spring/ Summer 2013). I have incorporated together my own photography, fashion illustrations and digital manipulation to produce this work. This has been one of my favourite briefs as I absolutely love styling and drawing, so combining them both together was the obvious, and right choice.

TREND DEVELOPMENT- GYPSY FOLKLORE A/W 2012/13

  

Initial concept inspiration, imagery sourced from 28.media.tumblr.com, coachella or bust Pinterest, uh style Pinterest, J'aime, Bohemian Interiors.

Trend development, primary research and visual reflections, I have experimented with fabric layering, free hand embroidery, pen markings and garment shaping, this is my own sketchbook work.

 

Final Research & Development board, Pattern Texture & Colour board and Concept/ Design board. Each board has been created using a combination of my own sketchbook pages, along with digital manipulation in Adobe Photoshop CS6. This trend was developed for Autumn/ Winter 2012'13.

REPULSIVE & SEDUCTIVE

This is one of the first projects I produced in my foundation year at Farnham UCA. At first, the name of the brief 'Repulsive & Seductive' had me quite baffled, none the less, intrigued by the idea of creating a piece of work that combined two themes of binary oppositions into one. The inspiration for this styled photo shoot draws influence from the ancient mythology of mermaids, sea serpents, witchcraft, wizardry and fairy-tale romanticism. I have to say a big thank you to my model, (and friend thank goodness) Georgina McKenzie, for allowing this crustacean and mackerel to elegantly sit upon her head for over two hours while we shot. It's safe to say that the rest of the studio team were not as polite about the awful fishy smell. 

All work and photographs shown have been produced and taken by myself, L. Sole.