Researching various layout formats, moods, graphics, and aesthetics are the brand book elements that I have been focusing on this week. In order to pull inspiration and ideas for my own pages I have been taking influence from concept driven, lifestyle and culture magazines such as Plastique, and Rika Magazine. The pages above communicate a quirky and artistic nature, which are visually stimulating for their audience. I am keen to adopt and incorporate this type of creative style into my own LSOLE brand book however; I will need to think about the positioning of my own photography in relation to artwork and text as I don’t want to over complicate page composition, but rather keep everything sleek and bold. I want my brand book to look professional, premium and refined. To achieve this I will only be using large text and ‘busy’ layered page styles every so often. I have created a graphics and layout page here on Pinterest as a way of effectively communicating what I visually want to achieve with my own brand book.
Images above taken from pages out of Rika and Plastique magazine.
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