As part of my LSOLE brand book I have decided to produce and
direct my own creative photo-shoot to go alongside any other sourced imagery I will
use. The photo-shoot I am currently planning will correspond with the ‘LSOLE
woman’ section of my brand book; it will be used as a vehicle to effectively
communicate the brand’s visual representation and identity. The aim of the
photo-shoot will also illustrate the exact ideologies and aesthetic of the
target LSOLE woman and her lifestyle traits.
Photo-shoot objectives:
Focus: To represent the typical LSOLE woman, what she would
look like and her style.
-Illustrating the LSOLE ‘holiday girl’ philosophy.
-Natural aesthetic, lighting and backdrop.
-Keeping the feel airy and delicate.
-Creating a series of editorials that accurately visualise
who the LSOLE woman is.
-Communicating her sense of style and adventurous charisma.
-Fashion forward and contemporary.
-Keeping styled outfits and makeup sleek, powerful and clean
cut to cohesively align with brand ethos.
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