Aims and objectives of the photo-shoot: Questions to be
communicated.
-Who is the LSOLE woman?
-What does she look like?
-What is her style?
-How does she choose to represent herself?
-What is her character like and how would this communicate
the identity of the brand?
Key words that describe an LSOLE woman
and relate to the brand's identity:
Adventurous
Healthy
Natural
Free
Empowered
Striking
Sun seeker
Ambitious
Prolific
Fashion forward
Goddess-like
Intelligent
Selfless
Charismatic
I have created a series of mood boards that
communicate and reflect each aspect of the intended photo-shoot. This planning
is important as it helps me to realise and think ahead to my final outcomes of
the shoot. These concept boards will guarantee that I keep on task to achieve
to best results for my final major project. The first three hair and makeup style
boards envisage the type of looks I would like to adopt for my model. In addition, also keeping in line with my predicted SS15 trend concept 'Antevorta' derived from the Roman meaning of goddess of the future.
Styling Mood Board
The style direction
for this shoot will be free spirited, relaxed lounge clothes such as white
tees, runner shorts, bralets, over sized jackets, structured trousers and crop
tops to illustrate the natural temperament and day-to-day life of an LSOLE woman. I will also
be incorporating swimwear pieces and intimates as a main focal point of each styled
outfit. By showcasing swimwear and lingerie bralets I aim to draw upon and demonstrate
the “holiday girl” element of my brand’s unique philosophy. These versatile types
of intimate garments worn on the outside express a laid back, care free, and
adventurous manner which ultimately personifies the holiday girl attitude and
spirit.
-This shoot is to highlight
the coolness in an LSOLE woman rather than focusing on her wardrobe.
-Using a sleek
styling approach will allow the audience to focus on the person being portrayed
and the emotive connotations linked to the model.
-The concept
direction is to visually communicate a woman who is comfortable within her own
skin.
-She commands self
confidence and sex appeal in a sophisticated way.
Shoot location
-Large open spaces
and windows in order to use natural lighting as well as studio lighting.
-A modern white studio
setting with the use of props such as rustic wooden stools and chairs, fur
throws, rugs and other soft furnishings that reflect a personal living space. In
addition, illustrating the concept of an LSOLE woman in her home environment.
-Exposed bricks/wood
to convey a modern and contemporary style which coincides with the type of
place an LSOLE woman would live, as expressed through my 'CASA' board here.
-Neutral backdrop
tones such as nudes and white to coincide with the concept of the shoot.
Model Poses
As the concept
of this photo-shoot is to focus on the personality and attributes of the LSOLE
woman, the poses will be simple yet still representing the powerful attitude
and audacious identity of the brands ideal woman. I like the idea of communicating exaggerated body shapes that evoke connotations of gazing up towards the sun, visualising her love for sun-seeker adventures. I want the model’s poses to
be fierce, strong, regimented and androgynous, but then also combining a
flirtatious presence to create an equal balance of masculinity
and femininity.
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