Today I have been experimenting with mock-up page layout
designs for my brand book. In order for this book to be professionally executed
and cohesive though out it is important that I experiment, refine and develop a
style that can be defined within each section. I have been researching
different fashion and photography books that influence my own creative ideas,
and show strong visual graphics and emotive imagery.
I have decided that my brand book will be portrait A4 size.
It is important that I consider all types of layout styles from minimal, soft,
girly or overloaded. My own personal preference is that it should be clean cut,
sleek and feminine as this reflects LSOLE’s brand aesthetic and identity. It is
crucial that the visuals and graphics within the first few pages of the book
immediately convey the brand’s style and artistic approach. Visual layout is an
effective way of communicating specific ideologies and the brand’s identity.
With this said, it is imperative that I define my intended style in the
planning stages before I start to create each page in the book.
Below I have been experimenting with some mock-up page
layouts and designs:
These are examples of my target consumer and brand identity
pages within the first section of the brand book:
The first target consumer board made up of several images in
a collage effect visually indicates to the reader the type of environment that
an LSOLE woman would live in. This living space and style communicates the type
of personality a target consumer would have.
I intend on my brand book being heavily image based with a
short summarisation of each topic at the beginning of each page or section. I
feel that this layout works very well and draws attention to the emotive
visuals, artistry and graphics. I have played around with a collage effect on
my images, and also sharp-boxed layouts. At the moment I am unsure as to which
image layout I prefer for the brand book, the clean cut boxed outcome works
well as it reinforces LSOLE’s sleek, minimal brand aesthetic. With this in
mind, I am also drawn to the merging of layered images and graphics as it makes
the pages flow cohesively. I will experiment further with combining the two
techniques as I feel that the combination of both should communicate a premium and
professional outcome.
There will be three main sections to the LSOLE brand book,
these will comprise of:
-The Brand Philosophy
-The SS15 trend concept and collection
-Marketing & Promotions
Within each section there will be sub-sections expanding on a specific topic. For example, within ‘The SS15 trend concept and collection” there
will be pages documenting the design process, the research and initial
inspiration behind the trend, and hand drawn illustrations to add personality to
the garments and products. Each section will start with an inspirational and
visually stimulating image that acts a key reference point to that section of
the book. This will immediately set the tone for the reader. Using minimal and
isolated text in each corner of the page will ensure that nothing is taken away
from the visuals, but will give clear information to the reader. The
minimal and simple graphic approach communicates a refined style. As the
section progresses, there will be a heavier use of imagery and writing however
for the title page I feel a simple approach works well.
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